Privacy Policy

Last updated: April 2026

At HookLab ("we", "us") we respect your privacy. This document explains what data we collect, why, and what rights you have. Applies to our website, the HookLab app, and the /api/* endpoints.

1. What data we collect

When you paste your YouTube channel URL, we send the channel identifier to the public YouTube Data API v3 to retrieve public info (name, subscriber count, thumbnails, recent videos). This info is publicly shown by YouTube to any visitor.

We save the channel ID you analyzed in a cookie named "hooklab:channelId" for 30 days so the app remembers your context across sessions. This cookie contains no personally identifiable information.

We do not ask for email, name, or any other personal info unless you choose to create an account (feature not available yet). When accounts launch, we will update this policy.

2. AI services use

To generate video ideas, we send Anthropic (Claude) a public summary of your channel: title, description, subscriber count, country, and titles/metrics of the last 20 videos. All this information is already public on your YouTube channel.

Anthropic processes this data to generate the response and, per their policy, does not train models on API-submitted data. More info at https://www.anthropic.com/legal/privacy

3. Analytics and third parties

The site is hosted on Vercel (US), which receives basic traffic logs (IP, user agent, URLs visited) for up to 30 days. These logs are used only to debug errors. More info at https://vercel.com/legal/privacy-policy

We do not use Google Analytics, Facebook Pixel, or any advertising trackers.

4. Your rights

Under GDPR (EU) and CCPA (California), you have the right to: access your data, rectify it, delete it, object to processing, and receive a portable copy.

Since we barely collect personal data, exercising these rights is simple: delete the "hooklab:channelId" cookie from your browser and we keep no trace of you. If you created an account (when available), email contact@hooklabco.com.

5. Changes to this policy

We may update this policy. Material changes will be announced via a site-wide banner at least 14 days in advance.

6. Contact

For any privacy questions: contact@hooklabco.com