Reads your channel's private analytics · Start without an account

You know something is off.We tell you which second.

HookLab reads your channel's private analytics and shows you the exact moment people left. It is the number YouTube only shows buried in Studio, and that no tool working from public data can give you.

No account neededNo cardResults in 30 seconds

The exact second they stopped watching

Anyone can see how many views your video got. Only you can see when people left — and until now, only buried inside YouTube Studio.

Example readingThe drop, pinpointed
0%25%50%75%100%0:000:080:160:240:32

Retention curve of a video: what share of your audience was still watching at each moment.

The drop, pinpointed

Not "your retention could be better". A specific stretch: you lost 33% of your audience between 0:04 and 0:08. You can open the video and see what happens there.

And what did work

When a stretch gets watched more than once, audience goes above 100%. That is people rewinding, or the video looping: it tells you what to repeat, not only what to fix.

Against similar videos

YouTube works out how your retention performs against videos of similar length. When that number exists we show it as it comes; when it does not, we do not approximate it.

Requires connecting your YouTube analytics with a read-only permission. The rest of HookLab works without it.

And once you know what to fix

The diagnosis tells you where to look. This is what comes next.

Outliers — copy what works

Find videos that broke 2.5x your channel's average — yours or any competitor's. One click → Studio with that title preloaded as your seed. From insight to script in seconds.

Ideas ready to record TODAY

5 concrete ideas with title, hook and suggested thumbnail, tailored to your channel by Claude. They come ranked from most to least promising within that batch — a relative order among the five, not a view prediction.

Studio: script + thumbnails + A/B

Full script in seconds, 3 alternative title angles auto-generated, and 4 AI-generated thumbnails per click. The A/B ranks your titles against each other and explains each position. All in one panel — Claude + Flux.

Production Hub — best AI per video type

We recommend the top 2-3 tools (HeyGen, Runway, Sora, Descript…) for each type of video. No lock-in, no surprises.

What HookLab does not do

We would rather you know what can be measured before you find out the hard way.

No estimated CTR

CTR and impressions are not in the YouTube API: they only exist inside Studio. We could estimate them from other numbers, but it would be a made-up figure that looks like data, and you would make decisions with it.

No view predictions

Nobody knows how many views a video will get before it goes out. If a tool hands you a specific number, it is making it up — and so would we if we handed you one.

We tell you where, not why

We can measure that you lost audience at second 38. Why they left is something you know when you watch that moment: you know your video, your topic and your audience. We have seen none of the three.

Why HookLab

Four reasons that won't change tomorrow, no matter what any competitor ships next.

A free plan that's actually free

Most creator tools start at €22/mo. HookLab gives you the full product for $0 during launch. Pay only when you need bigger limits, not to get started.

From idea to publish, in one place

Find an outlier → click "Make one similar" → Studio opens with the script, A/B title variants, and 4 AI thumbnails ready. No juggling 5 tabs and 3 apps.

Top-tier AI under the hood

Claude Haiku 4.5 generates your scripts and ideas. Flux Schnell creates your thumbnails. Best-in-class models, no compromises — not generic GPT-3 wrappers.

Flat pricing, no credit math

$14.99/mo for the full Pro suite. No credits that drain, no counting searches, no billing surprises. You always know exactly what you pay.

Pricing that respects your wallet.

Start free, no credit card. Cancel anytime from your Stripe portal.

Starter
$0/mo
Full product, unlimited during launch.
  • Unlimited channel analysis (launch promo)
  • 5 AI ideas per analysis
  • AI script with Claude Haiku 4.5
  • Title A/B testing
  • Outliers Detector (your channel)
  • Full Production Hub
  • 1 connected channel
Included every month
  • 9 idea generations
  • 2 scripts
  • 5 title tests
  • 3 channel analyses
  • AI thumbnails not included
MOST PICKED
Creator Pro
$14.99/mo
$149/yr — save 17%
For serious creators who already publish weekly.
  • Everything in Starter, no restrictions
  • Outliers from competitor channels
  • AI thumbnails (Flux generation)
  • Auto-generated A/B title variants
  • Email support
  • Coming soon: up to 3 connected channels
Included every month
  • 150 idea generations
  • 60 scripts
  • 100 title tests
  • 300 channel analyses
  • 20 thumbnail generations (4 images each)
Studio
$49.99/mo
$499/yr
Support HookLab and get early access.
  • Everything in Creator Pro
  • Priority support
  • Early access to new features
  • Direct line to the founder (email)
  • Higher AI thumbnail quotas
  • Coming soon: HookLab API
Included every month
  • 500 idea generations
  • 200 scripts
  • 300 title tests
  • 1000 channel analyses
  • 100 thumbnail generations (4 images each)

Honest questions, clear answers

What creators usually ask before getting started.

Got another question?

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